More than 50 years ago, on April 22, 1970, 20 million people gathered across the United States to demonstrate for a healthier environment. With the campaign, the protesters wanted to push for the adoption of new environmental protection laws and push these issues into the political debate. The campaign had an unprecedented response and resulted in the creation of Earth Day, which is celebrated around the world on April 22 every year as an international environmental holiday. Since 1990 also in the Czech Republic.
The patron of the Earth Day is the company RAJA. RAJA has always strived for an environmentally responsible approach to business. We encourage our partners to take the same approach. Therefore, we take steps every day that have a positive impact on the environment. A well-thought-out purchasing policy and well-managed distribution allows us to lead by example, adapting and acting to minimize our consumption and our environmental impact at all levels.
The idea of a mass ecological happening came from Senator Gaylord Nelson, who wanted to bring ecology to the attention of politicians. In 1970, Nelson joined forces with activist Daniel Hayes to coordinate an event involving thousands of high schools and universities across the US, with over 20 million Americans participating. This event led to the creation of the US Environmental Protection Agency and the passing of several environmental laws. The celebration of Earth Day spread worldwide, reaching its peak in 1990 when over 200 million people in 140 countries, including Czechoslovakia and China, participated. This global action helped prepare public opinion for the first Earth Summit in Rio de Janeiro in 1992. This year, the company RAJA is the patron of Earth Day and promotes environmentally responsible business practices. They support their partners in adopting the same approach and take steps to reduce their impact on the environment. RAJA's suppliers have committed to sustainable development principles, and the company focuses on eco-friendly packaging innovations. They also prioritize digital communication to reduce their ecological footprint. RAJA offers a wide range of environmentally responsible products and has a strong commitment to recycling and waste reduction. The company is the European leader in the packaging market and provides customers with a wide selection of packaging solutions and excellent customer service. The EKOkalendář, created by the organization Ukliďme Česko, provides information about approximately 180 environmental holidays and events, along with 365 eco-tips for each day.