It is a common misconception that living walls are a modern invention, as they were actually invented over 80 years ago. James Beattie, the operational director of Pritchard & Pritchard
and founder of GreenWallDay
, explains that if architects, developers, designers, and governments had made living walls the core of urban development over the past 80 years, we would not be facing such a serious climate crisis today. Green walls have become a trend in this millennium and have gained popularity worldwide. The current unofficial world record for the largest green wall project is Khalifa Avenue in Qatar, with a total area of 7,000 square meters. Living walls provide several benefits for the environment and buildings, including improving biodiversity, capturing pollutants from the air and rainwater, providing insulation, reducing temperature fluctuations, and protecting buildings from UV radiation and rain damage. On GreenWallDay, which takes place on February 15th, people in the industry, including manufacturers, installers, maintainers, and owners of living walls, are encouraged to share pictures, videos, and case studies of living walls on social media with the hashtag GreenWallDay, creating a useful source of information for potential enthusiasts.