Veganuary is declared annually by a British non-profit organization that promotes veganism and educates by encouraging people to follow a vegan lifestyle during the month of January.
Veganuary is a crowdfunding campaign founded by Jane Land and Matthew Glover. It aims to promote veganism by encouraging participants to follow a vegan diet for the entire month of January. The campaign provides registered participants with a downloadable starter kit and daily emails for support. It also encourages participants to share images and recipes on social media to create a sense of community and show that veganism is easy and enjoyable. Since its launch in 2014, the campaign has seen a significant increase in participation, with over 513,663 registrations in 2021.